Pledge is an accredited platform that simplifies the complexities of carbon measurement for the logistics industry.

2025

Pledge’s website had started to feel out of date — it didn’t reflect the maturity of the product or the brand. The business had also grown, and now had two distinct offerings — one for logistics service providers, and one for shippers — but the old site didn’t support that split.

I began by collaborating with illustrator Ivan Mesaroš to refine Pledge’s brand illustration style, ensuring it aligned with their mission of simplifying sustainability. With a focus on clean lines, motion, and clarity, the updated style helped depict complex challenges more effectively.

This evolution set the foundation for the website refresh, where I crafted every element—from custom iconography to illustration—to create a cohesive and engaging digital experience that reinforces Pledge’s brand identity.

The modular design system ensures consistency, scalability, and efficiency. The reusable components create a cohesive look while making updates and expansions seamless, keeping the site adaptable to evolving needs.

How I Shaped This Project:

Web Design
Art Direction
Illustration
Design System
Design Management