Matthew Reid
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Amounts Matter

 

Modern insurance, done right.

 

Many businesses are over, under, or wrongly insured—Superscript exists to help them get it right. However, the complexity of insurance often leads to confusion and miscalculations, leaving businesses vulnerable.

2021

To drive awareness and reinforce Superscript’s positioning, we developed a national campaign centered around numerical mishaps—showcasing the real-world consequences of inaccurate coverage through bold, distinctive visuals. This creative approach was executed across out-of-home, display, and social media, ensuring strong brand recall.

The result? A striking, attention-grabbing national campaign that positioned Superscript as the go-to provider for modern, precise insurance solutions.


How I Shaped This Project:

Graphic Design
Campaign & Ad Creative
Digital Media
Animation

 
 

Credits

Creative Director Mike Scott

COPY LETTERHEAD, VINCE Borgerding

CMO MAI FENTON